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Brand categories and product pagesĪll the television reviews are hosted inside their own brand subfolders: Here’s a bird’s-eye view of its website structure:

Let’s understand its structure better by analyzing its “tv” subfolder, which has over 2.1K pages and is responsible for 23% of the total organic traffic: Screenshot taken from the Site structure report in Ahrefs Site Explorer.īelow are the top organic keywords for the “tv” subfolder. With over 20K+ indexed pages (based on the site: search operator), requires a robust website structure to win on the SERPs. The approach needs to be scalable by keeping the future of the website in mind. It helps visitors and search engines quickly discover and navigate content while supporting your SEO efforts.īut it’s easier said than done, especially when designing one for a large website. Here are the most interesting takeaways:Ī properly planned website structure is invaluable when building your SEO foundation.

When I started my research, something that impressed me the most was its website structure and the usage of programmatic SEO. But there’s a lot to learn from its website’s success. However, unlike Wirecutter, doesn’t come up in conversations in SEO communities during discussions on affiliate marketing or case studies in general. It’s best known for its straight-to-the-point, in-depth, and data-driven reviews. Like many other successful affiliate websites, it started by just reviewing televisions. It ranks high even for some of the most generic, fat-head keywords like “tv,” which has an estimated volume of 462K monthly searches in the U.S. alone.Īs of October 2022, the website drives approximately 9.5M organic search clicks in a month, making up a massive 160% year-over-year growth: (small for “ratings”) is one of the few affiliate websites that dominate the search results for a wide range of consumer electronic products, including televisions, headphones, and vacuum cleaners.